EASTERN

Home Kit:		Away Kit:
Club Name:	Eastern Sports Club	Founded:	1932
Position in 2016/17:	2nd	Coach:	Szeto Man-chun
Chairman:	Peter Leung	Home Ground:	Mong Kok Stadium

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Eastern were established in 1932 as Eastern Athletic Association. Though their first title came in the 1955-56 season, they were particularly successful in the 1990’s where they won 3 back-to-back titles beginning in the 1992-93 campaign. English legends such as Bobby Moore (as manager), Alan Ball and Graham Paddon have been involved with the club, and they were a mainstay of the top division until they were relegated in 1997. The team were, however, invited to return to the top flight for the 2007-08 season, but they then opted to return to the third division after just two seasons. Eastern eventually returned to the first division in 2013 where they have since gone from strength to strength, finishing as runners up in the inaugural Premier League season. Under chairman Leung Shou Chi, who is keen to create a brand with the team and more recently signed a partnership deal with Real Madrid, they took the Premier League by storm in the 2015/16 season, winning the division for the first time in 20 years with a game to spare. Though they lost out to Kitchee for the league title last season, they are still a force to be reckoned with and should not be counted out for honours this year.

① Last year’s runners-up will be looking for another solid season in the league, and will be participating in the second qualifying phase of the AFC Champions League 2018 after winning the end-of-season playoffs last season.

② Though now coached by ex-HK national team coach Szeto Man-chun, fans of girl power will no doubt be impressed by the fact that Eastern are the first club to ever win a top flight championship under the stewardship of a female coach.

③ Previously managed by Bobby Moore and boasting the likes of Alan Ball that have donned their blue shirt, they are the oldest surviving rivals of Kitchee and are a good choice for those interested in supporting a more traditional club.

Tickets and club merchandise can be purchased at the fan club corner in easily visible Eastern-branded tents outside the stadium. Jerseys can also be purchased at World Soccer. Tickets are priced at $80 for all matches.

Cost	HK$ 250 (adults), HK$ 150 (Full-time students / seniors)
Application	Apply at home games (easily identifiable Eastern fan club booth)
Benefits	Free entry to ALL home matches and cup final matches from date of purchase
	Free Eastern cheering t-shirt (see picture on the right)
	Free Eastern-branded adidas coat at end of season if you attended all home games
	Regularly distributed gifts at away games
	Priority for club events and ticket sales